Google Now on Tap: what is it and why is it a game-changer?

Amidst all the excitement of the Android M preview and other announcements at Google I/O 2015, one of the biggest game-changers still only exists as a pilot project. But when Google Now on Tap comes full circle, you can bet it's going to completely change the way we think about Search, Google Now and Android itself.

Aparna Chennapragada, Director of Google Now, took the stage during the Google I/O keynote to give some updates on everybody's favorite digital assistant. She mentioned how much more accurate Google Now's voice recognition is, dropping from an error rate of 23 percent to just eight percent in the last year. Chenapragada's presentation focused around three key areas for Google Now: context, answers, actions.
AndroidPIT Google I O 2015 Google Now context answers actions

Context

Google Now understands more than 100 million different contexts. That means that when you ask Google Now something, chances are that it's going to know what you're talking about. Google Now wants to be able to answer questions like "When is my flight?" "What's their last album?" and "How long does it take to get there?"

Answers

Once Google Now understands the context of your question, it uses Google's Knowledge Graph, which currently houses more than a billion entities, to provide answers that are meaningful to you. No matter what your question, Google Now has a good chance of knowing what you want: whether it's a recipe, directions, show tickets, a discography, conversion rates, gas station or discounted shopping.

Actions

Google Now on Tap is the ''action'' part of the Google Now update. A pilot project with around 100 popular apps, Now on Tap aims to provide Google Now functionality anytime you need it, without having to stop what you're doing. Because gogole Now is context-sensitive, it knows the ''who'' ''what'' and ''them'' of whatever you're going to ask, and Knowledge Graph ensures it will have the answer.
AndroidPIT Google I O 2015 Google Now Now on Tap

Google Now on Tap

Google Now on Tap is the user-facing part of this trifecta. Now on Tap means you never have to leave the app you're in to get Google Now content. In a music player you can ask "What is his real name?" and be told instantly, all without leaving your music player.
In Chrome, tapping on a person's name will bring up a Google Now card from the bottom of the screen with Search results on that person. Now on Tap will even understand what might be useful to you in personal communications, so if someone texts you about making dinner reservations and picking up the laundry, Now on Tap (with a long-press of the Home key) will provide a restaurant review, along with ready access to OpenTable, Maps, the dialer and Yelp. Now on Tap will even remember to set a reminder about that pesky laundry.
Once Now on Tap hits its stride, which may well take a year or more, it will utterly change the way we use our devices. You will no longer need to switch from one task to another by endlessly switching apps - they will all be accessible at the same time. But even more than that, you won't even need to think about switching because Now on Tap will deliver what you need before you even realized you needed it. And that, my friends, is the future.
What do you think of Google Now on Tap? 
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