Whenever someone talks about monetization, invariably, the first thing that pops up into the mind is Google AdSense. And while there’s nothing particularly wrong with that—it is, after all, the world’s largest ad network, but to sit on an assumption that AdSense can’t be outdone by anyone else isn’t wise.
The ad tech industry is highly disruptive and it wouldn’t be a stretch to say that Google has competitors who give them a good run for their money.
It may take a lot of hit and trial to figure out which ad network, or even combination of ad networks, generate the highest revenue for you, but when you finally do figure it out—it would have been well worth the effort.
Here are a few networks that you must check out in 2015.
AdBlade is a premium, brand-safe ad network with a focus on quality over quantity. Fox News, Hearst Corporation, Yahoo!, and ABC are among the 1,000 or so publishers that comprise the network. AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3x better performance.
AdCash is one of the foremost advertising networks and provides high-quality ads from leading brands and exclusive pricing models designed to effectively monetize their online content and increase revenue. AdCash supports all industry standard as well as exclusive display formats such as site under, footer, interstitial, slide-in, background, and more. It has over 1,000 ad campaigns running on its platform—the big inventory means better ad targeting.
Advertising.com, is the technology, data and insights arm of AOL Advertising. It has relationships with 70+ of comScore’s Top 100 ad-supported sites, with a publisher network spanning 30+ content verticals and monetizes nearly 2 billion ad impressions per day on average. If you’re looking for a specific set of advertisers, Advertising.com offers ad blocks by advertiser, industry, media, and category to ensure the best fit for your site.
Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model: In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion (i.e. sale) for the advertiser. BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and mobile. You can use the provided point-and-click tool to customize the layout of these units to match your website’s look. A bidding system ensures that publishers always get the highest possible revenue from each unit. Using the reporting interface, you can easily monitor your ads performance, clicks, click-through rate, and the total amount you’ve earned.
An ad network that specifically caters to bloggers, BlogAds represents thousands of premier blogs such as PerezHilton, DailyKos, Wonkette and Cute Overload. Set up is easy and you can manage multiple sites from one account. BlogAds offers a high level of control over your advertising by letting you determine which ad sizes to offer, set your own prices, customize the appearance of ads, and accept or reject ads. There are no monthly fees; instead, BlogAds keep 14% of sales made to your readers. Most common IAB ad sizes are supported. It’s worth a try if you’re a blogger who wants to try an alternative to AdSense.
A popular alternative to AdSense, Chitika has over 350,000 publishers on its network and serves over four billion ads per month, making it one of the largest ad networks in the world if you were to go by those metrics. Its proprietary targeting and optimization technology uses programmatic buying to serve precisely the right ad, at the right time. The approval process for new publishers is usually pretty straightforward and takes little time.
Clicksor serves over 900 million ad impressions on over 100,000 specialized websites that comprise its publisher network. In addition to regular banner ads, Clicksor also offers in-text ads, rich media, interstitials, and pop-unders as alternative ad formats. Under the hood, Clicksor scans the text on your website and serves ads using the latest contextual technology, resulting in a higher click-through rate. Installation is a breeze with Clicksor’s plugin for Blogger, WordPress, Drupal, and Joomla that you just need to download and activate to get going.
Conversant runs campaigns for 5,000+ brands every month, increasing the chances of finding an ideal fit for all content verticals. A real-time publisher interface offers fully transparent campaign reporting along with activity and revenue data. Their cross-platform advertising solutions ensure that publishers are able to maximize their revenue from mobile devices. In addition to standard display, they offer ads in multiple other formats such as in-text rollovers, static, rich media, banners, over the page and more.
Creafi Online Media serves over 300 million ad impressions daily and hinges its USP on advanced audience targeting methodologies such as behavioral targeting, retargeting, and semantic targeting. When advertisers can customize who sees their ads based on behavior and context using these tools, ad performance shoots up and it’s a win-win for both them and the publishers. To publishers, Creafi offers multiple ad formats and revenue streams and a greater degree of control over ad inventory.
Epom Market is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. The network serves 13 billion ad impressions reaches an audience of 320 million unique monthly visitors per month. It offers category-targeted, mobile, and local ads to ensure better user targeting, which lead to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.
Haxhax is a premium, brand-safe private marketplace with over 100 handpicked premium publishers serving video, rich media, mobile and traditional display. Haxhax provides comprehensive reporting, multi-screen ad servicing, and an auto-invoicing system to get your payouts on time.
Traditional banner ads have one big problem that results in big revenue losses: A lot of users either consciously or subconsciously ignore them because ads are usually viewed as an intrusion. Infolinks is an ad network that gets around this problem by offering an innovative set of ad formats called InFold (overlay ads), InText (text links ads), InTag (tag cloud ads), and InFrame (banner ads in margins and frames) that result in better SEO, less intrusion, increased relevance, and better space utilization.
Media Nexus is an ad network that works with fortune 500 and global brands, with some being exclusive to their network. This means that ads served by the network are usually of high quality and add to a user’s experience (instead of taking away from it). The network serves six distinct verticals and offers publishers monthly payments, a dedicated account manager, high eCPMs, and 100% fill rates.
Media.net serves ads from the Yahoo! Bing contextual ad network, which comprises of a large pool of national and local advertisers, ensuring a 100% fill rate across all verticals and ad formats. Some of Media.net’s publishers include Forbes, Elle, Reuters, Cosmopolitan, Esquire, and more. The network supports standard IAB sizes and has access to high quality ads from all major DSPs. In addition to display units, Media.net also supports desktop interstitial, in-content native, and mobile docked ads.
PropellerAds support banner ads in all standard sizes such as 728×90, 300×250, 160×600, 120×600, and more apart from onclick and in-banner video ad formats. If the ads are positioned strategically, you can expect CPMs as much as 1-2$ for US and UK inventory. They have 3,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers—ensuring high ad quality. Publishers get the benefit of a 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.
PulsePoint is an ad network that processes 110 billion ad transactions each month across its platform. They’re big on data-driven ad optimization—crunching about 20TB of it every day. Their proprietary contextual ensures better ad targeting and increase relevance, giving publishers the opportunity to monetize impressions buyers would normally overlook. There are no sign up fees or hidden costs.
Revenue Hits uses contextual and geo-targeted ad serving technology to deliver better revenue for their publishers across different types of properties such as websites, mobile sites, add-ons, widgets, toolbar, and many more. It serves over two billion ad impressions each day with a promise of 100% fill rate across all geographic regions. Other than display ads, Revenue Hits also lets publishers monetize their website using text ads, pop ups, apps, widgets, XML feeds, and other custom formats.
The CPM rates of Tribal Fusion is amongst the highest in the industry and they offer reliable payments, dedicated account manager, real-time reporting, and free ad-serving technology. You can control the content of ads by blocking ad categories (i.e. gambling, religious, political, alcohol, flashing, warning, etc.) or by specific advertiser domain names. Based on content of the website, Tribal Fusion’s server finds the best advertiser-audience fit in real-time, benefitting both the advertiser and the publisher.
Undertone specializes in providing several high-impact ad formats in addition to standard IAB—including IAB rising stars, several video formats, and its own range of flagship display formats designed for higher user engagement. This coupled with the fact that many of Undertone’s proprietary ad units use your ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products, means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.
Vibrant Media is another ad network that offers specialty ad formats such as in-text, in-image, lightbox, storyboard, mosaic, and brand canvas in addition to the standard IAB display ad units. Depending on your needs, you can choose to use Vibrant Media as your primary display ad network or you can employ their native ad solutions to increase revenue without changing your existing ad configuration. Ads are responsive so they can be delivered across multiple platforms seamlessly.
WWW Promoter offers publishers high fill rates, competitive CPMs, advanced targeting, and efficient ad serving using its proprietary ad serving technology. They focus on building a network that comprises of trusted brands and advertisers, eliminating the possibility of low-quality ads being served. The inhouse ad platform has a reporting tool that helps publishers track their CPMs in real-time.
PPC ad networks are pretty much proven models that can provide profits for webmasters who publish ads using them.
But which CPC/PPC ad network should you join? or which one is the top ppc ad network? So, here we have for you, the 13 Top Ad Networks (PPC).
Before we start, we’d like to let you know that rating them can be a problem, but there are ways in which you can determine which one is best for your monetization needs.
One of the more obvious ways to see if a network is any good would be the traffic volume it generates and how many advertisers it has. More advertisers means more people people competing for your ad space.
Just as important, you should find out about their ads’ conversion rate. Finally, there’s also the average click pricing to consider.
The basic question is: which PPC ad network will make you the most money or which one is the best ad network? Irrespective of what network you use or plan to use, I recommend to A/B test ad placements, size to improve your click-through-rates and eCPM (Disclaimer: AdPushup is an Ad Revenue tool which does this testing to improve ad revenues from ad networks)
With the following ad networks, you’ll get the best possible odds of making money off ads. There’s no such thing as a sure thing, but you may as well arm yourself with the most promising ad network candidates:
1) Google AdSense No list of this type would be complete without mentioning the Google Ad network (The Undisputed King of PPC Ad networks or easily the best ad network). For bloggers and other website owners, the place to go is Google AdSense. One of the main benefits of AdSense is that Google works with millions of advertisers (it’s Google’s main source of income) and this makes it more likely that they can deliver ads that are both relevant and high quality which in turns leads to a higher CTR and more money for you. As the website owner, you can control just what types of ads appear on pages of your site. You’ll have access to reports and metrics which can show just how effective your website is working for you. It’s very easy to use, and there are no signup fee involved. If, you already use Adsense, read some testing and optimization tips to increase your Adsense earnings. You’ll get to display ads that are associated with the interests of your visitors, and you get paid depending on the number of visitors who click on the ads on your site. You can also put in a custom search bars on your site, and earn money from the ads that appear on the search results page. You just need to have sufficient ad space and decide where the ads should go. Advertisers then participate in a real time auction to appear in your ad spaces and the highest paying ads then appear on your reserved ad spaces. This video shows you how the auction works. A lot of people make money from Adsense, so what’s the catch? If Google AdSense is so good, why doesn’t everyone use it? The simple reason why- not everyone uses Adsense is that not everyone is approved to join the network. You have to be approved, and that means you have to comply with all the conditions Google has laid out. For example, if the primary language you use in your ad is not among their list of supported languages, then you’re out of luck.
Many former AdSense members have also been suspended because they’ve been accused of click fraud. Of course, being accused is not the same as being guilty, but Google is both your accuser and judge. If they say they’re suspending your account, there’s not much you can do. You can appeal, but since you’re also appealing to Google… well, you get the idea. So make sure your never completely dependent on it. So despite the Google monolith, there’s space for ad network alternatives out there.
2) Media Net This is the Yahoo-Bing ad network and this PPC ad network pretty much gives you an idea of just how dominant Google’s PPC ad network is. Internet giants like Yahoo and Microsoft actually had to combine their efforts and resources in order to offer a viable ad network alternative to AdSense. Media Net gives you relevant ads, and you also have tools to track your performance in real time. You can control how the ads look so that they fit right in with your color palette, and you can filter advertisers and block ad topics. While the number of advertisers can actually compare to Google’s, the conditions for being approved may actually be more difficult for many international bloggers. Aside from the usual conditions such as having high quality traffic and content, your site’s visitors should mostly come from the US, Canada, or the UK. You’re also required to use English as your site’s primary language.
3) Bidvertiser While not quite as well-known as the first two, Bidvertiser does have some benefits especially if you’ve been banned from AdSense for some reason. If you have a website and you want to join, there are the usual conditions such as not allowing adult sites as well as those sites that sell illegal drugs and those with too much profanity and hate speech. You can’t join if your website is under construction, or if your site already has too much advertising to begin with. However, many have commented that the approval process is quick and easy because there seems to be no requirement regarding traffic volume and language used. There’s an easy installation with an HTML code to be added to your webpages, and you can easily change the appearance of the ads. The payout may not be as high per click, but you earn money not just on clicks but on conversions as well. Conversions are when the clicking visitor goes to the advertiser’s website and actually makes a purchase. There are still problems, though. If you are focused on a small niche, then the ads that appear may not be all that relevant to your site. And the reporting is not quite as detailed as they ought to be; you don’t get a lot of info regarding impressions or click through rates.
4) Chitika While the AdSense-deprived website owners may be flocking to alternatives, the thing about Chitika is that you can use it alongside other ad networks. It is also considered one of the best ad networks for adsense banned sites. Approval can take a while (it may take up to a week), but then you only need to have one of your websites approved. After you obtain the approval for that one website, you can then use Chitika for any of your other websites. You can also resize mobile ads to make it easier for you to generate income from mobile traffic. The pay per click rates will of course depend on the keywords and niche, and the PPC rates may be considered lower than other ad networks in general. But, there’s a low pay out limit before you get your money. You’ll need to generate $50 if you want your money by check but if taking payment through PayPal the limit is only $10. The main difference between Chitika and the other ad networks is that the ads aren’t contextual at all. Instead, the ads depend on the keywords that the visitor typed in the search engine to get to your site. This can result in somewhat more relevant ads too.
Chitika Ad Network
5) Infolinks The Infolinks PPC ad network is one of the more popular supplementary income sources for those who already use one of the major PPC ad networks. That’s because the ads here are comparatively unobtrusive—they don’t have standard banner space. Instead, the ads (insearch, intext, intag, inframe) appear minimized or in hyperlinks, and visitors need only to hover their mouse pointers over the links for the ads to appear. Approval time is quite short, and that’s because it’s based mainly on content and not on the amount of traffic you generate. The installation is easy with java script added to the body of your site. You can even use a plugin that does the work for you if you use WordPress, joomla, Blogger, or Drupal. You have a lot of control over the ads as to location and number, and the support system is very quick to respond. To maximize your earnings, however, you’ll need a lot of traffic from the US or UK. Infolinks also only offer ads in English and Spanish.
6) Clicksor This is another haven of AdSense exiles, and the thing about Clicksor ads is that it doesn’t look quite like the ads in AdSense (which many ad networks seem to emulate). There are numerous sizes available to make your ads look different, and there are unique types of ads as well. It’s also very easy to install, and like Infolinks there’s a plugin if you use WordPress, joomla, Blogger, or Drupal. The approval process is quite quick, and you can have ads from other networks on the same page as long as you only have 3 ad units from Clicksor at the most.
7) Vibrant Media This is one of the more well-known PPC ad networks right now, and their premium brand advertisers can be seen in a lot of popular high traffic sites. Their PPC rates are among the highest in the industry, but the catch is that they just don’t let any website join in the fun. They have to consider your site to be a premium site, and one of the conditions seems to be that you ought to get at least half a million page views each month. The usual publisher guidelines are also in play, so this means you can’t have anything to do with adult, gambling, drugs, profanity, hate speech, violence (you can’t even sell stun guns), or just about anything illegal. The types of ads Vibrant Media has are quite innovative, with 11 intext ad formats available to use. This includes expanding video boxes, multi-button videos and expandable flash. There’s also in-image advertising, which a lot of visitors find professional and unobtrusive. The ads are so effective that the click through rates can be 5 times higher than the ads generated by AdSense. They also look great on mobile devices like tablets and smartphones. So if you are already successful in luring lots of visitors to your site, you can leverage that popularity by joining Vibrant Media and partnering with other premium advertisers.
8) Exit Junction For many website owners, bounced traffic (when a visitor enters your site and takes just a single look before leaving) may be generally considered worthless. After all, they didn’t stay long enough to visit the other pages, and therefore they didn’t click on the ads on the site. But the appropriately named Exit Junction allows you to supplement your PPC advertising income by showing these visitors, ad they can click on so that you earn money. When you have Exit Junction installed, and your visitors click on the back button after seeing the landing page they don’t go straight back to the search engine page results they usually came from. Instead, they are taken to a list of sponsored results based on the keywords they typed. For those who decide to explore, their user experience is unaffected. The review and approval process to enter is very quick, and you don’t need to generate lots of traffic to be accepted. (That’s a relief if you have high bounce rates!) Installation is quite easy, and your income from Exit Junction doesn’t compete at all with the ads from other ad networks featured on your site. Since the visitor has effectively decided to leave your site when they see the ads, you don’t have a say on how the ads appear.
9) PocketCents It’s a pretty straightforward ad network with fixed rates for PPC. For publishing websites, there’s no sign up or upfront costs, and there’s restrictions regarding page views per month. They earn money from plain-text, hybrid, banner, and video-advertisements. You may need some skills to set up the ads, but after the setup very little effort from you is required for maintenance. Payout is mainly through PayPal, with a $10 minimum payout. For webmasters in the United States, Canada, and in some European countries, there’s a check option as well. The fixed PPC rate scheme for Pocketcents goes like this: the ad network charges 25 cents per click for advertisers, and from that you get 15 cents as a publisher.
Pocketcents Ad Network
While in its early years there were complaints about some snafus regarding the reports, but lately they’ve seem to have made the appropriate improvements about this. The advertising base is also growing rapidly, which ought to give you lots of options.
10) Blogads With a name like that, it shouldn’t come as a surprise that the ad network focuses its efforts on helping blogs maximize their profits through PPC ads. If your blog discusses just about anything under the sun then advertisers may wait until you have at least half a million impressions per month before they start to advertise on your site. But if you focus on a very narrow niche (you’re all about werewolves or Chilean football players) then even 30k impressions per month may suffice. As a publisher, you control your own ad offerings and prices, so the income you generate is all up to you.
11) Kontera Getting into Kontera seems easy and quick enough, and as long as you don’t have any adult content you should have no problems. The installation is easy and they also have a plugin for WordPress, joomla, Blogger, or Drupal. The ads look impressive enough that you won’t be embarrassed by them, and they have a large ad inventory. The rates are decent too, and you even get $50 bonus if your site gets at least 25 thousand page views in the first month with Kontera. They specialize in “in-text” advertising, and they are focused more on the user’s search terms.
13) Click Booth Clickbooth’s CPC Network leverages years of performance based marketing knowledge to yield the highest eCPM’s in the industry from compliant, high performing campaigns. By cutting a layer out of the equation, Clickbooth is able to outperform the competition by 30-40%. With revenue share and CPM models available, CBCPChas quickly become the “go to” ad-serving solution for all the top Comscore and Alexa properties. Currently, CBCPC serves over 6.5 Billion impressions a month on some of the most premium, sought after sites in the US and abroad including NBC, FOX and more.
When asked about why Publishers should choose ClickBooth, this is what Chris Butlin, Director of CBCPC Publishing had to say “Publishers should choose CBCPC because our industry experts are dedicated to creating long term monetization solutions for your site. We provide our clients access to the largest network of premium advertisers automatically delivered to their site through advanced algorithms. These algorithms factor in consumer feedback mechanisms to determine the most compatible ads for the site’s psychographics and demographics”.
Sulvo’s Management Interface
Bonus: 14) Sulvo Sulvo is actually not an ad network but a fundamentally different startup that is focused on getting the highest quality online ad buyers to premium publishers and having them as close to each other as possible. Among the offerings there is a 100% Revenue Share plan which only has a flat-rate cost so publishers can actually limit Sulvo’s earnings while raising their own profits. There is the possibility to waive the flat-rate cost in case if the publisher elects for a revenue share plan in which Sulvo will only take 10%. There are also a complete set of inventory controls which covers everything that premium publishers might need such as numerous ad sizes and ad color variations, different ad types (display, video and mobile), manual or automated pricing controls and buyer blocking for any category, advertiser or specific ad creative. Payments are sent out on a net 60 basis and the payout methods include: Wire Transfer, Paper Check, Direct Deposit, Paypal and even Bitcoins however that is in closed beta as of right now.
So that’s it. That’s 14 CPC ad networks (can also be considered the top ad networks) to choose from, and this list ought to give you an additional zing in your income column. In case that’s not enough, networks, you can look at. You can also Take your earnings to the next level and optimize any ad network on your website using our ad revenue optimization tool. With a dozen options, there’s at least one that will make you some serious money! Do post your comments about your experience with the networks after trying them.