After waiting for confirmation on the OnePlus 2 price, we finally have an official response from the company. While the price has not been exactly defined, OnePlus CEO Pete Lau has guaranteed that the OnePlus 2 will not cost more than 450 USD.
You may recall that Lau had previously claimed that 400 USD was a reasonable price for the OnePlus 2 on Weibo and a OnePlus forum post put it at higher than 322 USD. Our own sources have put the OnePlus 2 at 399 USD, so it looks like we could be looking at a 399 USD/449 USD price tag for the two variants of the OnePlus 2. That represents a 50 USD increase from the OnePlus One.
We're also increasingly confident that we will indeed see a second, smaller device released later in the year: the OnePlus 2 mini. The most recent speculations we've heard have this device pegged as a mid-range affair.
There has also been benchmark evidence to support claims of three multiple variants of the OnePlus 2: the A2001, A2003 and A2005. If that turns out to be true, we might have a 349/399/449 USD price range.
We've been told by a source inside OnePlus that the OnePlus 2 will ''share the same philosophy and design as the One'' - and why not, the One is great-looking phone. We're just hoping for a smaller footprint and bezels, especially if the phone remains at 5.5 inches.
We also know that the time between the much-maligned invite system and open sales will be accelerated this time around, hopefully several months sooner. Even though OnePlus is now much more confident with the number of devices it can produce and sell, the company still can't afford to produce millions of handsets at a time.
With practically no profit margin, every device built is an investment until it is sold. This is why small batches will be produced until demand can be accurately gauged and bigger risks safely taken with increased production volumes.
OnePlus has grown exponentially over the past year or so, from just 20 employees at the start of last year to 600 now, with multiple new offices opening around the world. OnePlus' massive growth can be attributed to razor-thin margins, selling via e-commerce and its aggressive, if not occasionally ill-conceived, marketing strategy. All that and a great phone, too.
Originally hoping to sell 30,000 units of the One, OnePlus shipped a million between June and September 2014. As you can probably imagine, this has raised the bar of expectation for the OnePlus 2: the company hopes to sell 3 million units by the end of 2015. With the same pricing structure, attention-grabbing marketing and the very real potential to go mainstream globally, we can definitely see that as a possibility.
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