Google has just released Duo, and soon it will be time for it to release its fourth messaging app, Allo. Eric Schmidt, Executive Chair of Alphabet, decided this wasn't complicated enough. He wants one messaging app to triumph and cannibalize the others. Is this a good plan or the creation of a delicious paradox?
Google has a rather frustrating/rewarding habit of acting like a puppy with insatiable curiosity. On the one hand, it means we get the best machine learning algorithms in the world put to use on our smartphones; on the other hand, it means we have four messaging apps dividing the user base and no reason to believe the number won't grow in the future.